e-learning training : The challenges of customer relations


  • Defining customer satisfaction assessment criteria.
  • Understanding the difference between meeting expectations and creating customer loyalty.
  • Identifying the moments of truth in the customer relationship.
  • Mastering the key emotions in developing customer loyalty.
  • Achieving success in the emotional aspect of customer relations.

Concretely, you will be able to:

  • The role of customer service associates relies more than ever on maintaining loyalty.
  • As an ambassador of the brand, you are constructing, day after day, a strong alliance between the company and each customer.
  • There are a few secrets to building successful relationships with customers.

Target audiences

  • Anyone who works in direct contact with customers.


  • No prerequistes.

The objectives of the E-Learning program

  • In this module, you will learn to identify and take account of the operational and relationship expectations of your customers to better satisfy them. You will incorporate the emotional dimension into your customer relationships in order to better secure customer loyalty.

Key advantages

  • A simple, practical method to identify customer expectations and select the most appropriate response.
  • Fun exercises to gain an insight into the customer pathway.
  • Tools to help you manage emotions-yours and your customer's.
Ref : MH100EN

Duration : 30mn

Contact us

This module is only available for in-company trainings and can not be sold on an individual basis.

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