e-learning training : The SWOT analysis


  • The pitfalls to avoid.
  • Identifying the key success factors in your market.
  • Assessing the strategic capacity of the company.
  • From analysis to recommendations using the SWOT matrix.

Concretely, you will be able to:

  • Formalise the marketing analysis using the SWOT matrix.
  • Perform internal and external analyses.
  • Make the right decisions.

Target audiences

  • Managers and other non-marketing professionals.
  • Marketing specialists who want to review their basics.


  • Completion of the module: The marketing process.

The objectives of the E-Learning program

  • To perform an analysis of the situation and position your company or product on the market.

Key advantages

  • Numerous exercises for faster assimilation. Operational view of the SWOT matrix.
Ref : M042EN

Duration : 30mn

Contact us

This module is only available for in-company trainings and can not be sold on an individual basis.

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