objective
To use your emotions to build a strong relationship with the customer throughout the sales process.
target audience
All sales associates.
All professionals who have to present an argument to customers.
IN CONCRETE TERMS, YOU WILL BE ABLE TO...
- Create trust and encourage the customer to use 'personal conviction' to choose the right partner.
- Limit your expression of negative emotions that can affect the customer.
- Absorb your customer's negative emotions.
- Express positive emotions to reassure the customer, create a climate of trust and encourage their enthusiasm.
Programme
- Being aware of the role of emotions.
- Managing the customer's negative emotions.
- Expressing your own negative emotions.
- Using positive, true emotions.
- Encouraging the customer's positive emotions at the conclusion stage.
HIGHLIGHTS
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