e-learning training : Marketing & Innovation

 
Distance learning module
 
M197 | Duration : 30 mn

Using customer equity to create value

objective
Identifying high-potential customers.
target audience
All marketing specialists.
IN CONCRETE TERMS, YOU WILL BE ABLE TO...
- Calculate a customer's potential value.
- Select criteria capable of determining potential value.
- Create a grid to measure each customer's potential value.
Programme
- Understanding the concept of customer equity.
- Selecting relevant criteria that have an impact on customer potential.
- Evaluating customer potential to define your marketing strategy.
HIGHLIGHTS
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