E-learning - Distant learning - Cegos|e-Learning Catalogue|Marketing & Innovation | Marketing | Using and interpreting the three marketing matrices

e-learning training : Marketing & Innovation

 
Distance learning module
 
M158 | Duration : 30 mn

Using and interpreting the three marketing matrices

objective
To learn how to create and analyse the BCG, McKinsey and ADL matrices.
target audience
All marketing specialists.
IN CONCRETE TERMS, YOU WILL BE ABLE TO...
- Acquire an understanding of how to use data.
- Know how to construct these matrices.
- Know how to analyse and use them.
Programme
- Constructing and using:
- The BCG matrix;
- The McKinsey matrix;
- The ADL matrix.
HIGHLIGHTS
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