Distance learning module
 
M042 | Duration : 30 mn

The SWOT analysis

objective
To perform an analysis of the situation and position your company or product on the market.
target audience
Managers and other non-marketing professionals.
Marketing specialists who want to review their basics.
IN CONCRETE TERMS, YOU WILL BE ABLE TO...
- Formalise the marketing analysis using the SWOT matrix.
- Perform internal and external analyses.
- Make the right decisions.
Programme
- The pitfalls to avoid.
- Identifying the key success factors in your market.
- Assessing the strategic capacity of the company.
- From analysis to recommendations using the SWOT matrix.
HIGHLIGHTS
Numerous exercises for faster assimilation. Operational view of the SWOT matrix.
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