Distance learning module
 
M043 | Duration : 30 mn

The marketing plan

objective
To assimilate the methods for building and presenting your marketing plan.
target audience
Managers and other non-marketing professionals.
Marketing specialists who want to review their basics.
IN CONCRETE TERMS, YOU WILL BE ABLE TO...
- Structure your marketing, strategic and operational plans.
- Implement the main stages of your marketing plan.
Programme
- The marketing plan in corporate strategy.
- Objectives and actions of the operational marketing plan.
- A standard marketing plan.
HIGHLIGHTS
- Presentation of a standard marketing plan.
- Links between corporate strategy, marketing strategy and operational marketing plan.
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