Distance learning module
 
M044 | Duration : 30 mn

The marketing mix

objective
To create value for customers through the marketing mix.
target audience
Managers and other non-marketing professionals.
Marketing specialists who want to review their basics.
IN CONCRETE TERMS, YOU WILL BE ABLE TO...
- Determine the marketing mix based on market trends.
- Ensure consistency in the marketing mix.
Programme
- The 5 components of the marketing mix.
- Keeping the marketing mix consistent with positioning.
- Creating value for customers through the marketing mix.
- Key success factors.
HIGHLIGHTS
- A practical case study for applying the theory explained.
- The relationship with positioning.
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