objective
- To acquire the five fundamentals of creativity.
- To encourage your work colleagues to become creative.
target audience
Managers and executives.
Innovation managers.
Project managers.
Engineers and R&D specialists.
IN CONCRETE TERMS, YOU WILL BE ABLE TO...
- Combine 'opposing' elements effectively.
- Separate the production of ideas and the criticism of ideas.
- Adopt an attitude that fosters creativity.
Programme
- Understanding the key concept in creativity: reconciling opposites.
- Identifying the two-beat rhythm of the creative process.Defining the three qualities of creative minds.
Measuring the importance of warming up.
Understanding that creativity is above all a question of attitude.
HIGHLIGHTS
- The treasure hunt.
- The warm-up exercises.
- The artistic and scientific references.
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