e-learning training : Marketing & Innovation

 
Distance learning module
 
M045 | Duration : 30 mn

The communication strategy

objective
To design effective communication campaigns.
target audience
Managers and other non-marketing professionals.
Marketing specialists who want to review their basics.
IN CONCRETE TERMS, YOU WILL BE ABLE TO...
- Build the communication strategy for your products and brands.
- Create the copy strategy.
Programme
- Target audience of the campaign.
- Setting the objectives.
- Message characteristics.
- Choosing the appropriate vehicle.
- Copy strategy as a link to the communication agency.
HIGHLIGHTS
- A practical case study.
- Link between communication strategy and advertising.
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