e-learning training : Marketing & Innovation

 
Distance learning module
 
M065 | Duration : 30 mn

Relationship marketing strategy

objective
To design a relationship marketing strategy that allows you to identify and secure the loyalty of strategic customers.
target audience
All marketing and communication specialists.
Sales managers who are required to implement a marketing plan.
IN CONCRETE TERMS, YOU WILL BE ABLE TO...
- Develop a relationship marketing strategy.
- Implement a relationship strategy that allows you to identify and secure the loyalty of strategic customers.
Programme
- Focusing on an effective customer loyalty programme.
- Building and measuring a customer relations programme.
- Implementing a multi-channel marketing plan.
- Designing a winning multi-channel strategy.
HIGHLIGHTS
Relevant methodological advice.
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