Distance learning module
 
M023 | Duration : 30 mn

Promotions

objective
To use promotion to increase sales and consumption.
target audience
All marketing and communication specialists.
Sales managers.
IN CONCRETE TERMS, YOU WILL BE ABLE TO...
Create a high-performance promotional plan and aim for the 'best fit' of promotions in your marketing plans.
Programme
- Designing the promotion for the right objective, the right target and the right time.
- Learning the key factors for the success of a promotional offer.
- Incorporating promotion into your operational marketing plans effectively.
HIGHLIGHTS
Using the promotional plan template.
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