objective
To identify the keys that enable you to develop customer loyalty.
target audience
All managers of teams involved in customer contact and/or customer services.
IN CONCRETE TERMS, YOU WILL BE ABLE TO...
- Identify the keys to and financial benefits of developing customer loyalty.
- Prioritise two essential objectives: reducing sources of customer discontent and increasing the quality that the customer perceives.
- Define management that is focused on 'long-term customer relationships'.
Programme
- Identifying the benefits of developing customer loyalty.
- Defining the keys that enable you to keep a customer loyal.
- Priority 1: reducing the sources of discontent.
- Priority 2: generating enthusiasm in the customer.
- Mission: long-term customer relations.
HIGHLIGHTS
- The latest psychology and loyalty marketing concepts.
- Role play situations.
- Points of reference for improving your company's commercial success.
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