e-learning training : Marketing & Innovation

 
Distance learning module
 
M063 | Duration : 40 mn

Innovation - a goal for all!

objective
To participate in and encourage others to participate in the innovation process.
target audience
All professionals involved in developing innovation within the company.
IN CONCRETE TERMS, YOU WILL BE ABLE TO...
- Understand the collective nature of all types of innovation processes.
- Exploit full participation in the emergence and selection of ideas.
- Find development routes for innovative projects.
- Organise a collective decision to launch an innovation.
- Create internal and external openness within the company to encourage innovation.
Programme
- Identifying the impacts of an innovation on all departments within a company.
- Incorporating the importance of idea management into the innovation process.
- Measuring the complexity of the development process, which involves various actors within the company.
- Deciding to launch an innovation in the correct manner.
- Opening the company up to external input and organising internal networks to give innovation the best chance to develop.
HIGHLIGHTS
- Role play based on a real case study.
- Practical instructions for each stage of the process.
- Relevance to each department within the company.
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