e-learning training : Marketing & Innovation

 
Distance learning module
 
M195 | Duration : 30 mn

Developing consistency through marketing strategy

objective
Defining the best way to achieve objectives.
target audience
All marketing specialists (marketing directors and managers, product managers, market managers and marketing project managers).
IN CONCRETE TERMS, YOU WILL BE ABLE TO...
- Segment a company's strategic business sectors and its core markets.
- Select the relevant market segments that will help a company to achieve its objectives.
- Define the positioning of an offer or brand.
Programme
- Identifying marketing strategy steps. Segmenting your markets.
- Defining targets with potential.
- Positioning offers and brands.
HIGHLIGHTS
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