e-learning training : Commercial

 
Distance learning module
 
M206 | Duration : 30 mn

Analysing strategic customers successfully

objective
To acquire and maintain in-depth knowledge of the customer.
target audience
Key Account Managers.
Key account directors/supervisors.
Sales managers.
IN CONCRETE TERMS, YOU WILL BE ABLE TO...
- Collect all the important information required for Key Account Management.
- Create your own SWOT matrices in a relevant, useful manner.
Programme
- Using three pieces of advice and four spheres to carry out effective analysis.
- Carrying out in-depth competitor analysis.
- Using the Key Account Manager's two SWOT matrices.
HIGHLIGHTS
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