e-learning training : Marketing & Innovation

 
Distance learning module
 
M198 | Duration : 30 mn

Aligning objectives with market forecasts

objective
To align market forecasts with corporate objectives.
target audience
All marketing specialists.
Financial directors and management comptrollers in contact with Marketing or in charge of business plans.
IN CONCRETE TERMS, YOU WILL BE ABLE TO...
- Prepare realistic activity forecasts.
- Define the best marketing options.
- Convert corporate strategy into realistic marketing objectives.
Programme
- Producing realistic forecasts.
- Carrying out a precise gap analysis.
- Defining marketing options and objectives.
HIGHLIGHTS
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