e-learning training : Marketing & Innovation

 
Distance learning module
 
M021 | Duration : 30 mn

Strategic marketing plans

objective
To develop a successful, customer-focused operational marketing plan.
target audience
All marketing specialists (marketing and communication directors, product managers, group managers, market managers and marketing project managers).
IN CONCRETE TERMS, YOU WILL BE ABLE TO...
- Structure your operational marketing plan(s) according to customer targets, objectives and the media used.
- Measure how the plan is progressing using key indicators and ratios.
Programme
- Setting out the objectives of the operational marketing plan.
- Specifying objectives for each customer segment.
- Structuring a marketing plan effectively.
- Undertaking consistent, effective actions.
- Creating a report of actions undertaken.
HIGHLIGHTS
Applying the RADAR method and using the marketing plan template.
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