objective
To design and implement an effective newsletter.
target audience
All marketing and communication specialists.
All professionals wishing to implement a newsletter.
IN CONCRETE TERMS, YOU WILL BE ABLE TO...
- Define the regularity and headings of your newsletter according to your objectives.
- Understand the legal regulations that apply to your distribution list.
- Identify and use the criteria to encourage recipients to open your newsletter and to facilitate quick reading.
- Select an appropriate distribution method.
Programme
- Defining your project: the objectives of a newsletter.
- Identifying and using the criteria to encourage recipients to open your newsletter.
- Using the rules to facilitate quick reading.
- Optimising your choice of newsletter distribution methods.
HIGHLIGHTS
- How to construct a newsletter, step by step.
- Various quizzes and games.
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