Distance learning module
 
M041 | Duration : 30 mn

The marketing process

objective
- To turn strategic objectives into operational targets.
- To develop a business plan.
target audience
Managers and other non-marketing professionals.
Marketing specialists who want to review their basics.
IN CONCRETE TERMS, YOU WILL BE ABLE TO...
Define and implement a control enabling you to attain your objectives.
Programme
- Getting your business under control.
- Objectives for deployment.
- Deploying result-oriented action plans.
- The business plan: figures and comments.
HIGHLIGHTS
- Aligning your objectives with strategy.
- Operational actions and successful corporate strategy.
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