e-learning training : Commercial

 
Distance learning module
 
M205 | Duration : 30 mn

The importance of the Key Account Manager

objective
To clarify the role of the Key Account Manager.
target audience
Key Account Managers.
Key account directors/supervisors.
Sales managers.
IN CONCRETE TERMS, YOU WILL BE ABLE TO...
- Identify the need for Key Account Management.
- Summarise the impact of Key Account Management.
- Define your mission and your four strategic roles as Key Account Manager.
- Characterise the different stages of organisation of Key Account Management.
Programme
- Understanding the importance of the Key Account Manager.
- Summarising the impacts of the Key Account Manager.
- Defining your mission and four strategic roles as a Key Account Manager.
- Characterising the different phases of organisation for the Key Account Manager.
HIGHLIGHTS
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