1. Podcast episode:
What are the new web media changes contributing to the marketing process

2. e-Learning module:
Creating your website

• Managing your website creation project effectively. 
• Designing and illustrating your website. 
• Publishing your site on the internet.

3. e-Learning module:
Five steps to generating website traffic

• Optimising your natural positioning. 
• Investing wisely in paid positioning. 
• Communicating more effectively through online advertising. 
• Running an effective e-mailing campaign. 
• Using web statistics to improve customer satisfaction.

4. e-Learning module:
Four steps to increasing website loyalty

• Using games to develop loyalty among your target market.
• Selecting the most appropriate loyalty programme. 
• Creating and managing communities. 
• Using Web 2.0.

5. Podcast episode:
The best practices and pitfalls in webmarketing

6. e-Learning module:
Writing for the web

• Identifying the characteristics of reading on screen.
• Writing in a concise, dense manner.
• Highlighting the key information.
• Offering the internet user different reading levels.
• Using hypertext links correctly.

7. e-Learning module:
Writing a successful newsletter

• Defining your project: the objectives of a newsletter.
• Identifying and using the criteria to encourage recipients to open your newsletter.
• Using the rules to facilitate quick reading.
• Optimising your choice of newsletter distribution methods.

8. e-Learning module:
Sharing information with blogs and wikis

• Identifying the challenges of sharing information within a company.
• Measuring the value added for the company by using blogs and wikis.
• Determining the cultural and organisational conditions.
• Implementing a blog and wiki project.

9. Podcast episode:
Future perspectives or how far will we go?