1. Podcast episode:
The specific characteristics of the marketing process compared to commercial and production processes

2. e-Learning module:
The marketing process

• Identifying and gathering data for analysis, to provide a relevant assessment.
• Recommending campaigns and creating a marketing plan that supports your strategy.
• Using managerial and results monitoring tools.

3. e-Learning module:
The SWOT analysis

• The pitfalls to avoid.
• Identifying the key success factors in your market.
• Assessing the strategic capacity of the company.
• From analysis to recommendations using the SWOT matrix.

4. e-Learning module:
The marketing plan

• The marketing plan in corporate strategy.
• Objectives and actions of the operational marketing plan.
• A standard marketing plan.

5. e-Learning module:
The marketing mix

• The 5 components of the marketing mix.
• Keeping the marketing mix consistent with positioning.
• Creating value for customers through the marketing mix.
• Key success factors.

6. Podcast episode:
Decoding advertising

7. e-Learning module:
The communication strategy

• Target audience of the campaign.
• Setting the objectives.
• Message characteristics.
• Choosing the appropriate vehicle.
• Copy strategy as a link to the communication agency.