1. e-Learning module:
The communication strategy

• Target audience of the campaign.
• Setting the objectives.
• Message characteristics.
• Choosing the appropriate vehicle.
• Copy strategy as a link to the communication agency.

2. Podcast episode:
How new media channels have become essential in a communication strategy

3. e-Learning module:
Sharing information with blogs and wikis

• Identifying the challenges of sharing information within a company.
• Measuring the value added for the company by using blogs and wikis.
• Determining the cultural and organisational conditions.
• Implementing a blog and wiki project.

4. e-Learning module:
Writing for the web

• Identifying the characteristics of reading on screen.
• Writing in a concise, dense manner.
• Highlighting the key information.
• Offering the internet user different reading levels.
• Using hypertext links correctly.

5. Podcast episode:
How to guarantee failure for your online communication

6. e-Learning module:
Writing a successful newsletter

• Defining your project: the objectives of a newsletter.
• Identifying and using the criteria to encourage recipients to open your newsletter.
• Using the rules to facilitate quick reading.
• Optimising your choice of newsletter distribution methods.

7. e-Learning module:
How to write an effective e-mail

• Definition of an ineffective e-mail.
• Stating a clear objective.
• Structuring an e-mail.
• Choosing an appropriate e-mail subject.

8. Podcast episode:
How online communication can change your practices