1. Podcast episode:
Definition of multi-channel relationship marketing

2. e-Learning module:
Relationship marketing strategy

• Focusing on an effective customer loyalty programme. 
• Building and measuring a customer relations programme.
• Implementing a multi-channel marketing plan.
• Designing a winning multi-channel strategy.

3. e-Learning module:
Using customer equity to create value

• Understanding the concept of customer equity.
• Selecting relevant criteria that have an impact on customer potential. 
• Evaluating customer potential to define your marketing strategy.

4. e-Learning module:
Relationship marketing in practice

• Creating a relevant programme for developing customer loyalty.
• Building and measuring a customer relations programme.
• Implementing a multi-channel marketing plan.
• Designing a winning multi-channel strategy.

5. e-Learning module:
Writing a successful newsletter

• Defining your project: the objectives of a newsletter.
• Identifying and using the criteria to encourage recipients to open your newsletter.
• Using the rules to facilitate quick reading.
• Optimising your choice of newsletter distribution methods.

6. e-Learning module:
Four steps to increasing website loyalty

• Using games to develop loyalty among your target market.
• Selecting the most appropriate loyalty programme. 
• Creating and managing communities. 
• Using Web 2.0.

7. Podcast episode:
Devising customised and clear messages