1. e-Learning module:
Launching a new product successfully

• Acquiring a new product launch process. 
• Putting together a sales argument for a new product.
• Breaking new ground with a Sales Book. 
• Facilitating feedback from the field.

2. Podcast episode:
Everything you need to know to make your product launch fail

3. e-Learning module:
Innovation - a goal for all!

• Identifying the impacts of an innovation on all departments within a company.
• Incorporating the importance of idea management into the innovation process.
• Measuring the complexity of the development process, which involves various actors within the company.
• Deciding to launch an innovation in the correct manner.
• Opening the company up to external input and organising internal networks to give innovation the best chance to develop.

4. e-Learning module:
Sales support

• Converting the features of an offer into customer benefits. 
• Identifying the best customer arguments when dealing with competition. 
• Selecting sales support tools that are tailored to your objective.

5. e-Learning module:
Promotions

• Designing the promotion for the right objective, the right target and the right time. 
• Learning the key factors for the success of a promotional offer. 
• Incorporating promotion into your operational marketing plans effectively.

6. e-Learning module:
Sharing information with blogs and wikis

• Identifying the challenges of sharing information within a company.
• Measuring the value added for the company by using blogs and wikis.
• Determining the cultural and organisational conditions.
• Implementing a blog and wiki project.

7. Podcast episode:
The best practices to motivate people around the launch of a product

8. e-Learning module:
Managing change: process and tools

• Change in terms of objectives.
• Defining objectives and context.
• Identifying the appropriate solutions for successful change.
• Change accelerators and constraints.
• Anticipating consequences.